As VP of Media for The Shift Network, Joy Donnell oversees both original programming and new media ventures. Her background as a producer, cultural strategist, and author informs her dedication to creating media that builds cultural legacy and expands awareness: “Our narrative arts are part of how we shift from knowledge to wisdom to collective illumination. Everyone and everything has a story. It’s the tapestry of our experiences that helps us all heal.”
Joy has devised and launched content campaigns for Warner Bros., The Africa Channel, and many other organizations. She has also co-developed media platforms that use luxury media for social impact, inclusive storytelling, and cultural awareness. In 2018, Joy co-founded CIME: The Center for Intersectional Media and Entertainment. Its programs help storytellers heal from media’s institutional betrayal and create stories that move us beyond dehumanizing stereotypes that block our full potential.